MagyarBrands was launched by Superbrands Council Hungary in 2010 in order to pay tribute to and increase awareness about the most significant Hungarian brands. Vajda-Papír Kft. was first given this award in 2011, which is a great achievement for the company, since it is based on criteria related to management, tradition, ownership and reputation. It is recognition for Vajda Papír Kft. which will reassure customers about the reliability of the company.