Sanitation paper brand Ooops was introduced in the Hungarian market in 2011 by Vajda Papír and since then it became the most popular brand in the Hungarian market.

After relaunch of Ooops! product packaging, the next step is the restage of the creative and communication platform focusing on the real values, the tought, the family and the children.

This new image takes our Ooops! brand to a common level at all marketing communication platforms. It is reflected in the classical ATL and BTL (television, online marketing, in-store, print) parts also and moreover in the CSR cooperations too.